The AI for Impact Initiative


In 2017, through the GSMA, mobile operators and their partners across geographies came together to drive the application of big data for social good. The resulting AI for Impact initiative has brought together public and private sector organisations to work together as collaborative stakeholders.

The objective of the AI for Impact initiative is to accelerate the mobile industry’s impact on the SDGs ​by developing innovative and economically viable products at scale in a trustworthy approach.

Through the AI for Impact Initiative, the GSMA shares knowledge and promotes best practices among key stakeholders by:

  • Establishing a common framework, consistent and replicable across countries, mobile operators and use cases, to accelerate the adoption of economically viable big data and AI solutions and drive progress towards the SDGs; whilst respecting and protecting individuals’ privacy and ensuring responsible AI by design.
  • Demonstrating the impact through local initiatives that show how AI solutions, developed from aggregated, anonymised mobile network data, positively impact society and add value to decision-makers.
  • Raising awareness on the range of potential applications and the opportunities for adopting data-driven AI solutions, through training programs and workshops.




Find out more about the AI for Impact initiative.