The problem:

Municipalities face the pressing challenge of reducing CO2 emissions from various transportation modes. A key obstacle is the lack of detailed and actionable data on emissions across different routes and transport types. This data gap hinders effective decision-making and prioritisation of actions to mitigate environmental impacts.

The solution:

Telia Travel Emission Insights offers a comprehensive solution by combining anonymised movement data from Telia’s mobile network with the CERO model of CO2 emissions. This tool enables municipalities to measure and benchmark CO2 emissions accurately, providing concrete recommendations for impactful actions. It also allows for the modelling of various scenarios to determine the most effective strategies for emission reduction. This data-driven approach facilitates transparent and informed policy decisions for improving urban transport sustainability.

The impact:

The impact of Telia Travel Emission Insights is significant in aiding municipalities to make informed decisions for reducing travel emissions. It offers concrete recommendations for actions that can lead to substantial CO2 reductions. For example, it helps in determining optimal investments in public transport enhancements and cycling infrastructure. This tool enables municipalities to model different scenarios, facilitating more transparent and effective public spending decisions. It answers questions such as: Where should we invest in bus lanes and where should we invest in bike lanes? Where could public transport improvements make public transport faster than taking the car? For sustainability teams and environmental coordinators within municipalities, it provides a tool to model different scenarios and calculate the results that each could have. This enables more data-driven public spending decisions and the ability to provide transparent reasoning as to why decisions are made and what they expect to achieve.

The technology:

The core technology behind Telia Travel Emission Insights involves the integration of large-scale, anonymised mobile network data with the CERO model. This combination provides a comprehensive view of crowd movement patterns and their corresponding CO2 emissions. The technology's ability to handle vast amounts of data ensures accurate and granular insights, which are more reliable than traditional survey methods.

The ecosystem:

The development and implementation of Telia Travel Emission Insights involve collaboration between Telia, municipalities, and the creators of the CERO model at The Swedish Royal Institute of Technology (KTH). This collaboration reflects a multi-disciplinary approach, bringing together expertise in mobile data analytics, environmental science, and urban planning. It exemplifies a synergistic effort to address the challenges of climate change and urban transportation.

Responsible AI by design:

An essential aspect of Telia Travel Emission Insights is its adherence to privacy and data protection standards. The service uses anonymised and aggregated mobile data, ensuring compliance with privacy regulations. This approach reflects a commitment to responsibly using sensitive data while providing valuable insights for environmental planning and policy-making.