AI Ethics

AI has the potential to truly change the world, and this represents not only an opportunity but also a risk. As the adoption of AI accelerates, organisations and governments around the world are considering how best to harness this technology for the benefit of people and planet. It is vital therefore, that AI is designed, developed and deployed ethically.

“Whatever the technological tool, no matter how sophisticated it may be, our first question should always be ‘how are we improving people’s lives with our services?’. I often refer to AI as “augmented intelligence” - it should not replace but complement human intelligence, and improve our decision-making capabilities in solving the pressing problems of our planet and humanity.” Kaan Terzioglu, VEON Group CEO

A group of MNOs together with the GSMA created the AI Ethics Playbook designed as a practical guide to implement ethical AI principles into everyday activities. It contains an overview of commonly discussed principles, insights on how organisational structure can support ethical behaviour, and suggested tools and training.

“Telefónica’s commitment to ethics and integrity is key in our transformation process” José María Álvarez-Pallete, Telefónica, Chairman & CEO

The AI Ethics Playbook is intended as a useful tool to support not only the mobile industry but also any other industry vertical or organisation seeking to implement AI ethics principles into everyday activities.